Featuring extensive professional education plus shopping “neighborhoods” focused on beauty, spa, and wellness experiences, the new Be+Well | Beauty and Wellness Show has announced its official debut at the Javits Center in New York, March 8-10, 2026.
The novel trade event is a combination of two iconic industry shows — the International Beauty Show and International Esthetics, Cosmetics & Spa Conference — plus the addition of a new wellness branch.
Be+Well’s parent company, Questex, calls the change a holistic shift to accommodate the rapid and growing integration of health and fitness into the salon and spa industries.
“Be+Well New York launches at the exact moment our industry needs it,” says Elizabeth Fantetti Trevorrow, Partnership & Event Director at Questex’s Wellness Group. “As beauty, spa, wellness, and fitness converge into integrated client experiences, professionals need a platform that reflects that reality.”
Be+Well’s media partners are American Salon and American Spa, also under the Questex umbrella.
The show will debut with expert-led education sessions for beauty, spa, wellness, and fitness topics, plus 650+ exhibitors arranged in specialized “neighborhoods.” Those include: Hair & Salon Essentials; Spa & Wellness; Nails, Cosmetics, Brows & Lashes; Business & Education District; Retail Zone; What’s New For You Zone; and NEW! TechZone.
The show will also feature live competitions for barbers and nail artists.
Among the speakers and educators on tap are Crunch Fitness Corp. executive Jake McLendon; legendary celebrity manicurist and entrepreneur Bernadette Thompson; spa strategist and health & wellness educator Monique Blake; and Hall of Fame Hairstylist Tracey Hughes.
Exhibitors include Dyson Inc., ULTA Beauty, Eminence, Farmhouse Fresh, Hydrafacial, L3VEL3, LightStim, and Repechage.
Beauty program tracks include Hands-On Workshops, Hair Techniques & Trends, and Makeup & Nail, Lash, Brow Enhancements. Spa/ Wellness/ Fitness program tracks include Business Growth & Leadership, Strategic Profitability, Holistic Wellness Integration, and Fitness & Human Performance.
“Be+Well delivers master-level education, access to 650+ exhibitors showcasing the latest innovations, and a community of professionals who think beyond traditional boundaries,” Trevorrow says.
“Whether you’re an independent salon, spa, or club practitioner perfecting your craft or a multi-location leader scaling your business, Be+Well provides the comprehensive platform this evolved industry demands.”
Registration for the event is here — use the promo code EDSALON20 for 20% off admission price.
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