You don’t have to be a commerce writer like me to know that there have been a ton of beauty launches in the last couple of months. If I counted the number of new products in the makeup, skin care and hair spaces on both hands, let’s just say I’d need more than 10 fingers. However, if you look closely, you’ll find that some brands are utilizing new technology and innovative techniques to push out some true game-changers.
Luckily, you don’t have to do too much digging because we tapped style editor Bobbie Thomas to fill us in on the beauty breakthroughs that are bound to improve and elevate your routine. From devices that can customize your perfect foundation shade in under a minute to first-of-its-kind 4-in-1 nail polishes — not to mention two popular Korean skin care brands that are finally making their way to the United States — we have no doubt you’ll want to add a few of these beauty disruptors to your vanities.
Check out Thomas’ favorite picks below, including a discount code we’re offering just for our readers.
Bobbie’s Bests seen on Jenna & Friends
BoldHue Starter Kit
If you have a hard time finding your best color match, this device is about the change the game. BoldHue is the first-ever tool designed to create your very own custom foundation shade — and in just 60 seconds. All you have to do is scan your skin with the included wand, which closely analyzes your skin tone. Then allow the machine to mix your personalized pigment combination to make your perfect shade.
For 48 hours only, you can score BoldHue’s Starter Kit for 35% off with code TODAY35.
BoldHue Base Cartridge
When your pigments start to run low, BoldHue offers cartridge replacements, so you never have a less-than-perfect foundation match. The colors are packed with skin-soothing ingredients that are designed to blend effortlessly.
Aestura ATOBARRIER365 Cream Moisturizer
Good news, skin care gurus! Korea’s No. 1 dermatologist-recommended skin care brand, Aestura, is now available at Sephora for the first time! Thomas says this moisturizer, which is so good, it was originally exclusive to hospitals, is a “holy grail” for sensitive skin. It features barrier-boosting ceramides and a triple lipid complex that nourishes the skin and offers up to 120 hours of hydration, per the brand.
Ultra Violette Supreme Screen SPF 50 Facial Sunscreen
Another popular skin care product making its way stateside: Australia’s cult-favorite sun care line, Ultra Violette! The 3-in-1 “Supreme Cream” is a sellout down under with rave reviewers loving how it works as a sunscreen, moisturizer and primer. According to the brand, its formula also offers anti-aging properties and ingredients that work to calm and hydrate the skin.
Benefit Cosmetics Mighty Fine Brow Pen
What’s new in the brow world, you ask? Thomas found a few high-tech upgrades that will bring next-level precision to your next application. Shop TODAY-editor loved brand Benefit Cosmetics (creator of another Beauty Award-winning brow product) has launched the first-ever triple-tip brush pen, complete with a superfine 0.8mm point. Thomas says it’s the finest on the market for creating effortless, hair-like strokes.
L’Oréal Faux Brow Ultra Fine Double-Brush Tip Brow Filling Pen
L’Oréal’s pen takes a dual-tip felt approach to help fill and define brows. It comes in eight shades and offers a smudge-proof, transfer-proof and water- and heat-resistant formula.
Nails Inc. It’s Topless Gel Nail Polish
Thomas refers to this game-changing polish as “a lipstick for your nails.” This 4-in-1 polish is designed to give you a flawless manicure in seconds, thanks to a formula that can combine a base coat, treatment, color and topcoat all in a single step. According to the brand, it only needs 50 seconds to dry, making it their fastest-drying polish yet. It also features a patented wide-hugging brush that ensures an even applications, as well as a ingredients that will reveal a chip-resistant and glossy finish.
More exciting beauty products to shop
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Four Shop TODAY editors got their hands on this brand-new skin tint by Milk Makeup and were impressed with its triple-powered hyaluronic acid formula. Not only did it provide a lightweight but buildable coverage, it also did a wonderful job hydrating the skin.
Real Techniques Makeupsaver Blending Sponge
If you didn’t think Real Techniques could find another way to change the makeup tool game, then you haven’t seen its newest launch. This blending sponge shows off the brand’s latest makeup-saving, fingerprint technology, which they say is lab-proven to absorb 90% less water-based product.
The Rootist BioBrew™ Fermented Strengthening Serum
This serum features a powerful cocktail of ingredients (strengthening peptides, vitamin C, and the brand’s proprietary ferment) to balance and hydrate the scalp.
Glow Recipe Watermelon Glow Niacinamide Dewy Flush
“The perk of this formula is that it is incredibly lightweight, so no matter the amount you layer, the formula doesn’t spread or feel heavy,” says editorial assistant Madison San Miguel. “Another surprise is that Glow Recipe says these are sheer tints, hence why they call it a flush, not a blush. But in my opinion, the blushes were more pigmented than expected. However, you can easily build them up to your desired amount if you prefer a less noticeable finish (unlike me).”
Tan-Luxe The Future Airbrush 360 Self-Tan Mist
Tan-Luxe wants to change the future of self-tanning! This formula uses a new triple tan+ technology that “penetrates deeper, develops faster and lasts longer,” per the brand. “It gives a glowing bronze that isn’t orange or streaky, and it lasted all week for me,” says production coordinator Camryn Privette.
Color Wow Texas Hold ‘Em Big Hold Hairspray
Leave it to Color Wow to create the best hair products out there! According to the brand, this new hairspray delivers 82% style retention in high humidity and deposits 50% less alcohol than leading formulas. And if that wasn’t enough, it also offers two forms of heat and UV protection!
Personal Day Hypochlorous Acid Spray
Throw this hypochlorous acid spray into your bag so you can fight off bacteria anywhere you go! Consider it your skin’s daily defense against breakouts, irritants and inflammation.
L’Oréal Paris Lumi Le Glow Tint
L’Oréal Paris just dropped a blurring skin tint that we can’t wait to get our hands on! The water-based formula is 82% hydrating serum and is designed to melt into the skin while creating a soft-lit glow.
Meet the Expert
- Bobbie Thomas is a style editor at TODAY and author of “The Power of Style.”
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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